The latest and greatest in individualized information is the “micro-site.” Instead of sending members to one huge, jumbled corporate site that speaks in generalities, cutting edge organizations are now setting up “micro-sites” specifically for individual groups of covered members to look, in detail at their benefits.
AFLAC, the Valley Schools Employee Benefits Trust (VSEBT) and the Health Plans For Arizona Cities and Towns (HPACT) have teamed up to provide a micro-site for their members who enroll in critical illness and critical injury policies. This site is available to their members to get current, accurate and detailed information about their specific plans, costs and coverage. Great work in customer service.
Here is a link to the site so you can see one in practice.
More insurers and trusts should provide such uniquely personal experiences for their members.